Baileys Snack Delight – the first chilled milk snack for adults!
Wels/Austria: TSC is adding another very popular license brand to its portfolio as the company launches the first chilled milk snack specifically for adults under the brand Baileys.
TSC, the Chilled Snack Company, starts with an innovation in the milk snack segment into the cold season, the Baileys Snack Delight!
This extraordinary, chilled milk snack attracts consumers with a fresh, creamy Cappuccino filling and the taste of Baileys, sandwiched between two dark cocoa sponge cakes with a cocoa décor.
Baileys Snack Delight is especially targeted at adults, looking for a little indulgence moment in between. Thus, the – among the target group – very popular taste profile Cappuccino and the worldwide most popular Whisky-liqueur Baileys have been chosen as flavoring ingredients. So far, milk snacks for adults are very rare.
Additionally, its exclusive composition is supported by a premium packaging. The elegant combination of black and gold is differentiating the Baileys Snack Delight completely from existing products in this segment and is, moreover, very appealing for the target group.
The cooperation with Diageo, the licensor of Baileys Irish Cream, is expanding TSC’s portfolio of well-known partners like Mondelez and Universal by another global brand.
The Baileys Snack Delight will be available at the retail stores as handy single snack or as 4-pack to share starting November.