From May 23rd to 24th, the renowned trade fair “World of Private Label” took place in Amsterdam, covering two intensive days of networking. The annual exhibition is organised by the Private Label Manufacturers Association (PLMA), which represents over 3,500 member companies from all over the world.
The rising popularity of private labels in recent years has helped their global market share reach unprecedented levels. Especially since the pandemic, private labels have been able to expand their strong position in most markets.
Reason enough for TSC, The Chilled Snack Company, to present its latest top innovations in the private label sector at this trade fair and at the same time to showcase our other innovations in the brand business.
The core theme of TSC’s trade fair appearance was our innovative snack concepts Protein and Plant-Based, which attracted a lot of attention from the trade fair visitors. Up to now, neither protein nor plant-based snacks have been available in the refrigerated shelves and therefore the interest was particularly high. Our Protein concept convinces as a balanced, chilled snacking option with 10g protein per snack. Our Plant-Based Snack is also aimed at consumers with a conscious diet and is the first plant-based chilled snack on the market. This means that TSC now offers answers to these two mega trends in the chilled snack segment, which were particularly exciting for the international buyers and partners.
From our brand portfolio, we not only presented the TSC brand variants Milino Protein and Coconutmilk Snacks, but also our additional innovation, the Movie Superstars Milk Snacks. As a licence partner of Universal, we proudly presented the eye-catchingly designed snacks in the popular Choco flavour. This premium product will appear in the chiller cabinet at the POS with designs that change every six months, based on the latest movie releases from Universal.
There is another highlight to report: After careful review by the PLMA committee, our top innovations Milino Protein Snack and the Milino Coconutmilk Snack were exhibited at the New Product Expo in the Idea Supermarket at RAI Elicium. Throughout the duration of the fair, our products could be seen there by visitors and exhibitors, providing plenty to talk about and additional visitors to our stand.
We would like to thank you for the great interest in our products at our stand and are looking forward to the next fair, the IDDBA in Anaheim (USA), where we will also be represented. The IDDBA will take place from June 04th to 06th – we are looking forward to your visit!