Moo Yeah! U.S. Premier

Moo Yeah! in the U.S. for the first time – Premiere at IDDBA 2025

Moo Yeah! is bringing its successful chilled milk snack concept across the Atlantic – and adding fresh momentum to U.S. refrigerated shelves.

Chilled milk snacks are already a billion-dollar hit in Europe. In Germany alone, people snack their way through 88 million pounds of these creamy bars every year. That’s about 67 bars per person – chilled, loved, and gone in seconds.

Moo Yeah! chilled cake bars with fresh milk filling are now ready to enter the market. This creamy snack features a filling made with real, fresh milk, wrapped in fluffy cake and depending on the flavor a crispy chocolate coating. Always chilled, never frozen – for full flavor and a soft and airy texture.

Moo Yeah! stands for natural indulgence without artificial ingredients. It’s milk you can bite into – with all the benefits of fresh milk in a convenient, chilled snack. Whether for kids or adults, Moo Yeah! is a treat that delights and builds trust.

Available as a handy single bar for on-the-go or in a family-friendly 4-pack – Moo Yeah! is ready to make its mark on the U.S. market.

The official U.S. premiere will take place June 1–3, 2025, at IDDBA in New Orleans.