TSC at Marca Bologna 2026

From January 14 to 15, 2026, Marca by BolognaFiere took place in Bologna – the leading international trade fair for private label products. As a central meeting point for private label manufacturers, retailers, and buyers from across Europe, Marca once again confirmed its importance as a key platform for innovation and business in branded private label concepts.

TSC, The Chilled Snack Company, participated in Marca for the first time, presenting a diverse portfolio of successful brand concepts and forward-looking innovations for the chilled category.

Particular interest was focused on the top innovations in the protein and vegan segments. Key highlights included the Protein Milk Snack – a creamy indulgence with 16% whey protein – as well as the Vegan Snack, offering 100% plant-based enjoyment without palm oil, lactose, or added flavors. The chilled snacks directly address current consumer demand for protein-rich and plant-based alternatives, without compromising on taste or texture.

In addition to these TOP innovations, our classics also impressed, including the Milka Choco Snack, Oreo Fresh Milk-Snack, Milino Honey & Cacao, and the Baileys Cool Mini Pralines in a convenient bite-size format.

The high number of visitors, strong interest in the products, and the intensive exchange with international retail partners made the first participation at Marca 2026 a great success.

As Marca by BolognaFiere 2026 comes to a close, the event is remembered as a highly successful premiere. At the same time, the focus already turns to the next milestone: ISM in February, the next important trade fair appearance, where expertise and innovative strength in the chilled category will once again be showcased.