Milka Choco Snack – Tender pleasure coming to the refrigerated section

In collaboration with Milka, one of Mondelēz International’s highly successful brands, TSC, the Chilled
Snack Company, based in Wels, will be launching what is probably the most chocolatey product
innovation of the year: from September 2018 onwards, the new Milka Choco Snack will bring tender
Milka treats to the chilled section as well. Delicious Milka Alpine milk chocolate covers fluffy cocoa
sponge cake and fresh whole milk cream.

The Milka Choco Snack is outstanding – it has the highest chocolate content of all chilled dairy-based
snacks. It’s not surprising that 98 % of testers were impressed by its taste. With the new Milka Choco
Snack, TSC is launching the first chilled Milka product as a growth driver for the stagnating chilled
snack market. The launch will of course be accompanied by extensive marketing activities on all
relevant platforms.