With nearly 2.000 visitors and 100 exhibitors, the Regal Branchentreff is the biggest event in the FMCG and food retail industry in Austria.

On 13 July, the new refrigerated Milka Choco Snack Minis had their world premiere in Vienna. The very catchy Milka Choco Snack booth design and the new packaging format attracted a large number of interested visitors.