IDDBA New Orleans 2025

Moo Yeah! celebrates successful U.S. premiere at IDDBA 2025 in New Orleans

From June 1 to 3, 2025, TSC – The Chilled Snack Company presented itself at IDDBA in New Orleans, one of the leading trade fairs for dairy, deli and bakery products in North America. The focus of the trade fair appearance was the U.S. premiere of the new Moo Yeah! brand.

Moo Yeah! brings the successful concept of chilled dairy snacks from Europe to the U.S. market for the first time. Long a billion-dollar market in countries such as Germany, the chilled snacks filled with real, fresh milk and covered in fluffy cake or crispy chocolate are also attracting great interest in the USA. The products contain no artificial additives, are freshly chilled, not frozen, and offer a pleasant texture and full flavor – ideal for children and adults alike.

TSC welcomed numerous trade visitors to the trade fair, who sampled Moo Yeah! and learned about the market launch. The response to the product and concept was very positive – a successful start for the brand in a new, promising market.

With Moo Yeah!, TSC will give new impetus to the U.S. chiller cabinets and will establish fresh Milk Snacks in the US – whether as a practical single bar for on the go or in a 4-pack for the whole family.