ISM Cologne 2025

From 2 to 5 February 2025, ISM opened its doors once again in Cologne and, as the world’s leading trade fair for confectionery and snacks, brought together manufacturers, retailers and industry experts from all over the world. The trade fair offered an ideal platform for discovering the latest trends and innovations, making valuable business contacts and actively shaping the future of the confectionery industry.

TSC was also represented at the ISM – and with great success! The TSC stand attracted a great deal of interest and many visitors. In addition to the popular licensed products under the Milka, Oreo and Baileys brands – including the new Baileys Cool Mini Pralinés, a chilled treat for adults in a practical bite-size format – the focus was also on TSC’s own Milino brand with exciting new products.

These included the Milino Kefir Cream Snack, the Vegan Slice, the Milino Choco-Nut and the Milino Cacao Snack. With these new products, TSC is setting exciting trends in the market and responding to consumer trends and needs.

After a successful ISM, the next trade fair highlight is just around the corner: the IDDBA in New Orleans, which will take place from 1 to 3 June 2025.