REGAL HIT innovation study
Baileys Dessert as Winner

Our chilled Baileys Dessert 2x80g was awarded as Regal Hit 2022. Baileys Dessert scored first place in the Limited Edition / Seasonal Product category and was particularly convincing in terms of uniqueness and purchase appeal.

Baileys Dessert is a chilled premium dessert for adults and consists of two airy layers of Baileys and cappucino cream as well as a sponge cake base soaked in Baileys and covered with a fine chocolate ganache.

Over 400 products were submitted and rated by consumers. In the survey period July 2022, 2,000 people in Austria, representative of the population, were interviewed via online panel.  REGAL commissioned the market research institute Market.

Further information at:
Source: REGAL Verlagsgesellschaft m.b.H.